Zoopit

The brand is constructed around a customised wordmark decorated with elements giving a subtle but important meaning to the brand. The organge “flares” indicate point A and B, the vital bit in transportation. A final touch is the dot in “i” have a slight shape of a pin head, a common representation of location.

A vast iconography with over 256 icons has been created to support the design languange and unique demands of the Zoopit UI. These icons have been conceived with a distinguished style setting Zoopit apart from its competitors and adding cohesion between different tools.

The **Courier** app has been designed to provide a user experience that champions the end customers. With the aim to provide them realtime and relevant information. The couriers — the actual users of the app — have been given an application that at first seem a bit more rigid than others, but it provided a better service and less failed deliveries.

Zoopit

Founded in 2014 on the idea that logistics was not moving at the same pace as other technologies, Zoopit came to life trying to redefine last mile logistics. From 2016 to 2022 the goal was to establish Zoopit as a full logistic platform specialised in the last mile.

Around 2020 Zoopit was fully acquired by Schibsted Distribusjon and Norges Gruppen. Two of the most well known and respected companies in Norway.

Over the years working for Zoopit, I built together with our team a complete set of tools to book, manage and deliver orders to customers. They were designed and programed using different technologies such as Angular, React Native, CSS, JavaScript among others.

P.S.: This project is part of Felipe Hefler’s personal portfolio and wasn’t undertaken by Atropical AS.